China’s - and the world’s biggest online shopping event, known as Singles’ Day, or 11.11 is almost here. And it’s no surprise to see some of the biggest e-commerce platforms putting on a show (literally), with retailers offering discounts of at least 50% off. But before we dive into the hits of this year’s 11.11 promo, let’s first answer some of your questions: How did 11.11 start and why is it the biggest online sale?

The story behind 11.11 promo

The world's largest annual online shopping marathon does not take place on a Western marketplace. It's called Singles' Day or 11:11 and it's hosted by Alibaba, China's worldwide eCommerce giant. As a matter of fact, it didn't start off as a shopping event. Instead, thanks to a group of male students at China's Nanjing University in 1993, it all began as a day to commemorate singlehood.

The reason why they chose November 11th was that the date 11.11 represents four singles.  As a result, the term "single's day" was coined. The public soon caught on to the celebration, and it's now the most popular reason to splurge at the end of the year. 

Alibaba saw the business potential of 11:11 in 2009 and began offering "Double 11 deals." The rest, as they say, is history, except that this year will witness the most international presence in the event's 12-year history, with over 2 million products available to over 800 million customers, many of whom long for premium goods from trusted domestic and international vendors. 11:11 is arguably the most significant opportunity for China to connect with the rest of the world. That’s why Alibaba has extended the event from a one-day sale to a three-week extended sales period in order to provide brands and SMEs with more opportunities and exposure to reach consumers.

How 11.11 promo got so big

During November 1 to 11, 2020 - Singles' Day shopping festival 2020 Chinese consumer spending on Alibaba’s e-commerce platforms (Taobao) amounted to 74.1 billion U.S. dollars. As estimated, Singles’ Day online sales in China usually surpass major Western online shopping holidays such as the U.S. Cyber Monday sales, Black Friday or any other 24-hour shopping campaign in the world by a wide margin, making it the biggest shopping holiday ever.

Gross merchandise volume of Alibaba on Singles' Day from 2011 to 2020 (billion US dollar)

Source: Statista

This expansion can be attributed in part to China's huge population of roughly 1.4 billion people, as well as the growing middle class, which is increasingly using smartphones. It was reported back in 2019 that in China, a massive number of orders, equivalent to 90% of sales, were made through smartphones.

Alibaba has also benefited from China's mobile-first market by live-streaming celebrity events and producing fashion shows that are broadcast on a variety of social media platforms as well as Chinese television networks. 

For example, in 2017, Alibaba enlisted the presence of celebrities such as Pharrell Williams and Nicole Kidman for its Singles Day midnight countdown. The 11.11 Gala in 2018 was the shopping festival's pinnacle, with Miranda Kerr, Mariah Carey, Cirque du Soleil, along many other pop stars performing and promoting 11.11 to boost sales. Or in 2019, the opening gala of 11.11 promo included Taylor Swift as the headliner, and Kim Kardashian debuted her fragrances for the shopping festival via a live stream on Tmall.

Taylor Swift performing at Tmall 2019

As discounts get bigger, promotions are also getting boosted to new levels. This year, social media and, in particular, video-driven e-commerce, which has exploded in popularity in recent years, are set to play an even bigger role in the shopping spree.

Finally, experience is becoming widely considered as one of the keys to the festival’s success, for example through the gamification and the versatility of the Alibaba platform. To find the best discounts, Chinese consumers can shop on Alibaba’s main websites, Taobao and Tmall, while international shoppers can use AliExpress.com.

Some fun facts about 11.11 shopping event that you might not know

  1. Singles’ Day shopping holiday makes more money than three U.S. holidays, namely Thanksgiving Day, Black Friday, and Cyber Monday, combined.
  2. In 2019, Alibaba made US$1 billion in just 68 seconds, and in 2017, the giant set a world record for the most payment transactions made in a day, with 256,000 payments in a second.
  3. More than 3 million people are ready to handle your orders in 2021. In 2020, Alibaba and its logistics arm, Cainiao, had worked together to book 3,000 aircraft and long-haul cargo ships to carry items to China. At the same time, the logistics company aimed to fly 700 chartered flights outside of China to deliver goods to other parts of the world.
  4. You won't believe how much infant formula was sold. Since baby items can be costly, when a sale takes place, parents will be sure to stock up enough to feed future generations of children. During 11.11 in 2017, over half a million cans of infant formula were sold. That's enough to feed all of China's two-year-old babies for two weeks. Furthermore, parents purchased approximately 66 million diapers along with that purchase.
  5. Since 11.11 promo is a huge success, Alibaba even trademarked the official “Double 11” name, which only they can use. At the same time, the rest of the world use 11.11.  
  6. The lipstick sold on 11.11 promo equaled the height of 47 Effel Towers. All footwear sold would need about 3000 trucks to transport.

11.11 promo: Get the best deal on Singles’ Day with Drinkies.ph    

Treating yourself is basically the point of the Singles Day shopping event. So come this 11.11, why not give yourself an excuse to have your chilled cup of beer to quench your thirst at an attractive price. If you’re a beer lover or planning to throw a virtual drinking party with friends this holiday season, look no further than 11.11 promo from Drinkies.ph. Here at Drinkies.ph, you’ll stand a chance to: 

  • Buy 1 5L Keg and get the 2nd for 30% off from (10 am -12nn). Note: (Nov 11 from 10am - 12nn only)
  • Buy 2 5L kegs and get a free Heineken premium bag

Why is Heineken your true bargain on 11.11 promo?

  1. Distinct flavors

Heineken has a strong brand name that is recognized around the world as a high-quality beer. When buying a Heineken keg, beer drinkers know what to anticipate: the refreshing beer that is served right from the tap, and also a reasonable price. 

In detail, Heineken beer keg comes with a deep golden hue, a slightly bitter flavor, and a well-balanced hop aroma for the ultimately crisp and clean finish. Compared to other mass-produced drinking options, this pale lager really stands out since it has a bitterer aftertaste. Whether you're enjoying a chilled pint at home or pairing it with Filipino cuisine, no question that Heineken keg is a great pick. A perfect mix of sweet and bitter taste, this Dutch lager beer goes down smooth and can also make a great conversation starter to share with friends and homies.

The brand's reputation has grown for nearly 150 years. With the instantly recognizable green bottle and an iconic red star, the product presentation also enhances its distinct identity.

  • Alcohol content: 5%
  • Ingredients: 100% barley malt, special A-yeast, and pure water
  1.  Serving from the tap for ultimate refreshment

The Heineken 5L draught keg brings together two of our favorite things: chilled beer and cutting-edge technology. This option is the first and only beer keg with a built-in CO2 pressure system, allowing you to drink genuine draught beer in your fridge. It holds 20 eight-ounce glasses of beer. It also has a proprietary tapping method that keeps the beer fresh for up to 30 days. So, even if your milk has gone bad, your lunch meat has got a strange odor, and your eggs are no longer safe, you may still enjoy a chilled one in the comfort of your own home.

Overall, the Heineken 5L draught keg is a convenient, quick draught beer system that is very simple to set up, and the empty beer keg can be readily discarded after use. To enjoy five liters (1.3 gallons) of draught beer, simply place it in the refrigerator for around ten hours, clip on the faucet, and enjoy.

Still wonder how a keg performs? Simply explained, the pressure system, which contains a tiny tube filled with active carbon dioxide, is in charge of maintaining consistent pressure in the brew. This little cylinder has enough carbon dioxide to completely empty the keg. It also contains a pressure control valve that maintains 1.0 bar of pressure in the Heineken Draught Keg. A beer line attached inside the keg can be used to pull the beer under regular pressure.

  1. Versatility in food pairing

Heineken draught beer can nicely pair with any dish on your table to enhance your tasting experience. From shellfish and mild cheeses to grilled meats of many kinds, there’s nearly no limit when it comes to Heineken food pairing. Lighter lager styles like Heineken draught keg, the colder the better, are the traditional choice to pair with Pulutan - the term refers to popular snacks often served in beer sessions. Just a pint of the drink, you’re about to quench your thirst as it easily washes down the fatty dishes. 

Final thoughts

The biggest promotions day in the world, the 11.11 promo, is approaching. Set alarms for our flash sales and enjoy your fresh cup of beer with Drinkies.ph. All you need to do is to stay at home, place your order via the website, and sit back for Drinkies to deliver your keg at your front door in less than 60 minutes. Cheers!