So you think that only people in relationships rush to celebrate all things love in this festive season? Well, sit back and relax as there is also Single’s Day, a day dedicated to all the lonely hearts out there! Whether you’ve heard of it or not, Singles Day 11.11 is the new big date to add to your calendar. So what is Single's day and how to celebrate it? Here’s everything you should know about this shopping event.

What is Single’s day 11.11

The history of Single’s Day 11.11

Singles Day started in China in 1993 as a reaction against 14 February, when a group of Nanjing University’s students attempted to break away from the dissatisfaction of being on their own on Valentine’s Day. The date 11:11 was chosen because it resembles 4 solitary bare sticks. Gradually the movement caught on among China’s unis and grew into wider Chinese society, which is when the moneymakers stepped in.

However, things really took off in 2009, when China’s e-commerce giant Alibaba adopted Single’s Day as their own. They even went as far as trademarking the ‘Double 11’ date as a perfect time when everyone could treat themselves by buying something new and shiny. Since then, the day proved a shrewd move. Singles Day 11.11 now outstrips Black Friday, Cyber Monday, and even Christmas Eve in the US as the biggest single mega shopping bonanza day in the retail calendar. 

To give you an idea, in 2019’s Singles Day, Alibaba generated sales of over $12 billion within the first hour of Singles Day alone. By 6:30 in the morning, about six and a half hours of sales, that number drastically grew to $20 billion. Another example is that in 2017, Cyber Monday and Black Friday sales totaled $10.6 billion. Singles Day, on the other hand, more than doubled that sum, bringing the total to $25.3 billion. Singles Day sales was five times larger than Amazon Prime Day, which produced $7.3 billion in revenue and sold 175 million goods on the Amazon platform in 2019.

Live streaming is another big deal to be expected on Singles Day. Consumers can tune in knowing that the streaming session will include discounts on the products advertised. In recent times, the giant has also supported their promotions with extravagant gala performances and fashion shows, including celebrity appearances from the likes of Lionel Messi, Nicole Kidman, Scarlett Johansson, Kim Kardashian, Taylor Swift, and more.

Singles' Day is not just observed in China but is also growing increasingly popular in the United States and other countries in the world. Last year, almost 250,000 brands took part in the Singles' Day event, with the United States being the leading country selling to China in terms of the gross merchandise value. While Chinese shoppers shop mainly via Alibaba's main websites Tmall and Taobao, international customers such as ourselves in the Philippines, Singapore, Malaysia, and other parts of the world gravitate towards and Lazada.

The idea of Single’s Day 11.11

But, cyber-retail craziness aside, there's something to this concept of Singles Day. Your couples friends have Valentine's Day and anniversaries when they lavish presents upon each other and if you don't have a spouse or partner and aren't dating anyone, that can leave you feeling bereft and left out. To make matters worse, if you're around that age when people generally marry and procreate, you may find yourself invited to a never-ending series of weddings and wedding showers, and then baby showers, each with an expected gift, and perhaps a gift registry.

Thanks to the existence of Singles Day 11.11, singletons from all around the world finally shake off their embarrassing status of seeing the lovebirds while having the privilege to enjoy all the festivals in the world.

Celebrate Single’s Day with your favorite drinks

If you're single you don't have to go that far. But you do deserve a gift and who better than you to know the perfect present to give yourself? So go ahead and take advantage of Singles Day. You know you deserve it.

Montrouge Merlot red wine to satisfy your palate

Are you a huge fan of full-bodied, rich, and vibrant red wines? If yes, you surely have good taste. Montrouge Merlot would make a perfect gift to yourself, with its beautiful garnet red in color, and a complex bouquet of fruits (cherries and blackberries) and licorice. This is a well-balanced red wine that is supple and aromatic with delightful raspberry notes on the finish. Bold, classic, and yet tempting, it is a simple way to make everything better this Single’s Day.

Get Montrouge Merlot at Drinkies at only 499 PHP

Hendrick’s gin for a whole new gin experience

You’re eyeing a bottle of gin on the counter, but back and forth as you’re not sure whether your love for gin only goes as far as a cocktail or simply sipping it straight? Then Hendrick’s is exactly what you’re looking for. This unusual gin offers a modest bite paired with cool cucumber yield - a unique taste that often brings cocktails to life. On its own, this gin refreshes your palate with a balanced sweetness from the citrus and rose. Along with 11 other botanicals, you can literally just pour Hendrick’s over ice. The drink is so smooth and full of flavor that you’ll think you’re drinking a cocktail.

Get Hendrick's gin at Drinkies at only 2,150 PHP

Heineken beer for the ultimate refreshment

After a long exhausting day of working from home, there’s no reason why you should have to leave to celebrate happy hour.

A chilled pint of Heineken served from the tap is a perfect way to treat yourself to brew all day long. The Heineken 5L draught keg is a wonderful combination of chilled beer and cutting-edge technology. It is the first and only beer keg with a built-in CO2 pressure system, allowing you to drink genuine Heineken draught beer in your fridge. It holds 20 eight-ounce glasses of beer and comes with a proprietary tapping method that keeps the beer fresh for up to 30 days. 

This Heineken keg surely is such a great gift for any very favorite beer lover. A fantastic way to celebrate draught brew and it’s an excuse to quench your thirst this festive season. You can get the keg from in less than 60 minutes at no extra cost. 

Especially, to celebrate Single's Day, is currently offering an appealing 11.11 promo for all beer lovers out there, where you could save up to 30% of your second item or get a bag gift: 

  • Buy 1 5L Keg and get the 2nd for 30% off from (10am -12nn). Note: (Nov 11 (10am - 12nn only)
  • Buy 2 5L keg and get a free Heineken premium bag

Click here to buy Heineken 5L keg

Jack Daniel's Old No.7 Tennessee whiskey

Get Jack Daniel’s Old No. 7 Tennessee at at only 1,580PHP

Jack Daniel’s Old No. 7 Tennessee needs no introduction. It’s the whiskey that anyone who ever has had whiskey before has probably drunk.

Hailed as the world’s best-selling whiskey, Jack Daniel's Tennessee ensures outstanding quality thanks to its finest ingredients - premium corn, rye, barley malt, and iron-free fresh water. Every bottle is distilled with care at the Jack Daniel Distillery in Lynchburg, Tennessee, America's oldest registered distillery, established in 1866. 

Jack Daniel's Old No.7 has gentle scents of caramel, vanilla, and butterscotch on the nose. As the glass opens up, a hint of wood is apparent and aromatic toffee notes begin to appear. On the palate, the spirit has a smooth, smoky sweetness. What is most interesting about Jack Daniel's whiskey is the number of flavors that come into play over the course of drinking it. Just sit back and think about the flavors appearing on your palate. You'll be surprised at the complexity and depth hidden under the blanket of vanilla at the front of your palate.

Grey Goose vodka - a vodka of uncommon brilliance to toast this Single’s day 11.11

Get 2 Grey Goose 750ml + FREE Grey Goose 200ml at Drinkies at only 3,450PHP

Best served neat, Grey Goose vodka is one of the original ultra-premium bottles on the spirit market that offers a delightfully crisp taste with a creamy finish. The drink is so smooth and doesn't leave you with that sharp taste as many vodkas leave you with. 

This outstanding characteristic can be attributed to its careful five-time distillation and the combination of alpine spring water with French winter wheat. The result is a vodka with a hint of burnt charcoal mixed with a touch of sweetness and spice. Especially, all Grey Goose bottles are produced only in France, from the high-quality ingredients used in the initial production to the packaging to bottle the vodka. 

No question, it’s a vodka of perfect expertise that’s endlessly enjoyable to indulge yourself on this Single’s Day.

Dewar's 15yo for fans of Scotch whisky

Get Dewar's 15yo at at 1,799 PHP

If you’re a Dewar’s devotee, do not miss out on 15-year-old blended Scotch whisky this Single’s Day. Dewar's 15yo is an intriguing step-up from the classic blend that depicts a stag in the Scottish Highlands. It is made using a very rare vintage single malt and single grain scotch whiskies and then is married in oak casks for a light, velvety finish.

Regarding the flavor, Dewar's 15 yo offers a decent balance of sherried spices, nutty elements, and apple skin. Furthermore, the delightful oily walnut, fresh malt, and sultana, and touch of grassiness also appear on your palate to enhance your tasting experience. It is an easy sipping whisky both neat and with water or ice and also very suitable for Scotch-based cocktails.

What to do while waiting for the 11.11 sale

  • Don't be fooled

It’s advisable to not wait for 11.11 to purchase everything you need. On the other hand, be sure to browse in advance to keep tabs on the prices. Not all brands have genuine deals and flash sales and might hike their prices just before the big day, which makes the Singles' Day discounts seem relatively massive. Therefore, the best tip for you is to play it smart and keep an eye out for truly amazing sales.

  • Be the first to know

If you are particularly interested in some things from your Singles' Day wish-list, be sure that you know as soon as they go on sale. To do that, you can sign up for price-drop alerts on different platforms to receive notifications and avoid missing out on your favorite products!

  • Check your purchasing power

To get rid of purchasing errors, you’d better pay your credit card bills in full the month before the Single’s day sales. This practice will ensure that you have the maximum spending capacity available for your shopping spree. A good credit limit will be your best supporter this Singles' Day.

  • Add to cart

Some people make the mistake of waiting till 11.11 to look for what they want on online retail platforms. So, it’s a good idea to shop intelligently and fill your cart ahead of time to avoid the hassle of trying to find offers on the day. This way, when 11.11 hits, you can save a lot of time, all you have to do is to pay for your order.

  • Read the not-so-fine print

Always double-check (and even triple-check) what you're purchasing. Don't be fooled by the fancy product photos, for example. Many of them are "for reference only," so you can end up paying extra for something that isn't quite as good as what you paid for.

Final thoughts

Hope with this gift guide, you can find your favorite treat to celebrate singlehood. Seriously though, if you are not at least a little nice to yourself, you can not be nice to other people. With more and more stores catching on to Singles Day, now may be the ideal moment to treat yourself to something special. Review your wish list and treat yourself to some new clothes, technology, or whatever you desire - whatever you can afford that will make you feel pampered.

It is entirely up to you what you do. So, enjoy the single life and do not miss out on the best deal here at with our Single’s Day 11.11 promo.